The Frail Empire and the Commodity's Embrace
This chapter addresses the embrace of community, dealing largely with the views of Althusser, Lacan, and Butler. It begins with Althusser's concept of “interpellation”, which he adapts from Lacan. Meanwhile, Judith Butler centers her examination of the concept with an analysis of the comical policeman. Althusser argues that no project is more ideological than the one that breaks from ideology; and none is more marketable than the one that betters the market. Moreover, this chapter notes that ideology and the limit of ideology are indivisible and irreducible. They cannot be declared distinct, which is why the subject should also rejoice in the fantasy of the reproduction of ideology. Only because there is ideology and the desire to sustain it through the subject's search for the right name, is there a limit to ideology.
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