What does it mean to connect as Moroccans via mass media when there is widespread feeling of communicative failure? This book approaches the question by exploring situated talk about communicative failure, which speaks to how Moroccans seek to shape social and political relations in urban Fez. Over the last decade, laments of language and media failure in Fez have focused on communicative channels and were not just about social relations that used to be and had been lost, but also what ought to be and had yet to be realized. These channels, or mediums that connected people, ranged from objects ... More

What does it mean to connect as Moroccans via mass media when there is widespread feeling of communicative failure? This book approaches the question by exploring situated talk about communicative failure, which speaks to how Moroccans seek to shape social and political relations in urban Fez. Over the last decade, laments of language and media failure in Fez have focused on communicative channels and were not just about social relations that used to be and had been lost, but also what ought to be and had yet to be realized. These channels, or mediums that connected people, ranged from objects such as devotional prayer beads and remote controls; to interactional forms such as storytelling registers, dress styles, and non-standard Arabic writing; and to media platforms like television news, Moroccan religious stations, or WhatsApp group chats. This book describes these multimodal channels and analyzes how, why, and when they moved from facilitator (intermediating connecting mechanism) to meddler (mediating sociality actor). Laments about communicative channel failures precipitated relationality projects by the state and several Fassi calibrations of those efforts. These laments were ways of speaking that created Moroccanness, the feeling of participating in the ongoing formations of Moroccan public relationality. Rather than furthering the discourse about Morocco’s conflict between liberal secularists and religious conservatives, this ethnography shows the subtle range of ideologies and practices evoked in Fassi homes to calibrate appropriate Moroccan sociality and political consciousness.