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Working AlternativesAmerican and Catholic Experiments in Work and Economy$
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John C. Seitz and Christine Firer Hinze

Print publication date: 2020

Print ISBN-13: 9780823288359

Published to Fordham Scholarship Online: January 2021

DOI: 10.5422/fordham/9780823288359.001.0001

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PRINTED FROM FORDHAM SCHOLARSHIP ONLINE (www.fordham.universitypressscholarship.com). (c) Copyright Fordham University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FSO for personal use.date: 17 May 2022

Generative Businesses Fostering Vitality

Generative Businesses Fostering Vitality

Rethinking Businesses’ Relationship to the World

(p.96) Generative Businesses Fostering Vitality
Working Alternatives

Sandra Waddock

Fordham University Press

This chapter explores the idea of generative businesses that focus on goals of vitality at multiple levels, with operations based on principles of renewal, restoration, and resilience. Key is shifting the core understanding of the role(s) of businesses in society and how we—and they—view the world. To do that, we need to fundamentally change the memes—the core cultural artifacts—that surround the idea of business. This chapter uses a shamanic rationale—the idea of according dignity to all people, other living beings, and Earth itself in all its manifestations—to argue for a radically different business system that works in harmony and balance with the planet—a form of planetary stewardship on the part of businesses. Generative businesses serve the communities in which they operate, creating vitality in the form of connections and community, stable and decent employment opportunities, and a holistic approach to doing business.

Keywords:   dignity, generative business, memes, regeneration, renewal, restoration, shamanic perspective, vitality in business

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