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Technologies of Critique$
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Willy Thayer

Print publication date: 2020

Print ISBN-13: 9780823286744

Published to Fordham Scholarship Online: September 2020

DOI: 10.5422/fordham/9780823286744.001.0001

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PRINTED FROM FORDHAM SCHOLARSHIP ONLINE (www.fordham.universitypressscholarship.com). (c) Copyright Fordham University Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FSO for personal use.date: 27 September 2021

Referential Illusion

Referential Illusion

27 Referential Illusion
Technologies of Critique

Willy Thayer

, John Kraniauskas
Fordham University Press

This chapter explains an illusion that is produced when a technology and a mode of production imitates and represents other modes of production in its own medium. It focuses on cinema as a specific technology that produces the illusion of subsuming pre- or a-cinematic technologies and temporalities into its own plane of immanence. In cinema, photography, digital publicity, photomontage, and electronic mixing, there is no clash of modes of production but rather the endogamy of the same medium's homogeneous productivity. The chapter also talks about the clash or anachronism that is nothing more than the reiteration of the same technology under the fetish of presenting another. When photography represents painting photographically, it does not clash with painting, it only exhibits itself, representing itself and its power to produce images.

Keywords:   illusion, cinema, photography, digital publicity, photomontage, electronic mixing, anachronism

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