Jump to ContentJump to Main Navigation
Mutant NeoliberalismMarket Rule and Political Rupture$
Users without a subscription are not able to see the full content.

William Callison and Zachary Manfredi

Print publication date: 2019

Print ISBN-13: 9780823285716

Published to Fordham Scholarship Online: May 2020

DOI: 10.5422/fordham/9780823285716.001.0001

Show Summary Details
Page of

PRINTED FROM FORDHAM SCHOLARSHIP ONLINE (www.fordham.universitypressscholarship.com). (c) Copyright Fordham University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FSO for personal use.date: 03 July 2022

The Market’s People: Milton Friedman and the Making of Neoliberal Populism

The Market’s People: Milton Friedman and the Making of Neoliberal Populism

(p.61) Two The Market’s People: Milton Friedman and the Making of Neoliberal Populism
Mutant Neoliberalism

Sören Brandes

Fordham University Press

Neoliberalism has often been presented as a secretive project directed against democratic control and collective imaginaries. Following the path of Milton Friedman to notoriety in mass media and political campaigning and analysing his television series Free to Choose, this chapter argues that another thread of neoliberalism has often been hidden in plain sight: its engagements with mass publics. Following this thread leads us to a fuller picture of neoliberalism and helps explain its popular appeal and claims to democratic legitimacy. Free to Choose developed the populist imaginary of an elite enemy, “big government,” as contrasted with a collective—a people whose interests converge in an idealized market place. Taking this side of the neoliberal project seriously opens paths for understanding the current populist moment.

Keywords:   mass media, media studies, Milton Friedman, neoliberalism, populism, the political, television

Fordham Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .