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Reified LifeSpeculative Capital and the Ahuman Condition$
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J. Paul Narkunas

Print publication date: 2018

Print ISBN-13: 9780823280308

Published to Fordham Scholarship Online: January 2019

DOI: 10.5422/fordham/9780823280308.001.0001

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Market Humans

Market Humans

Homo Oeconomicus, Entrepreneurs, and Neoliberal Beings of Risk

Chapter:
(p.39) Chapter 1 Market Humans
Source:
Reified Life
Author(s):

J. Paul Narkunas

Publisher:
Fordham University Press
DOI:10.5422/fordham/9780823280308.003.0002

This chapter describes how citizenship can be bought like any other commodity through H1B Visas as a marker of a new historical formation of the “Market Human.” Through an engagement of Antonio and Michel Foucault, the author describes a shift in governmentality from protection of citizens to producing “economic humans” who can plug into the market and view managing risk, including of their own lives, as a categorical imperative. The chapter delineates how the industrialization of subjectivities, thought, and affect continues to happen in the information age, dismisses arguments on the newness of the digital age and demise of the nation-state, and maps how the financial capitalist categories of risk management now delineate the life worth living. The chapter also speculates on why the impoverished align with market humans aspirationally and why they are willing to support policies that actually make their lives more precarious.

Keywords:   Fordism, Foucault, Michel, Gramsci, Antonio, Homo Oeconomicus, Market Humans, Neoliberalism, Non-Profit Sector, Plutonomy, Taylor, Frederick

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