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Postcards from RioFavelas and the Contested Geographies of Citizenship$
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Kátia da Costa Bezerra

Print publication date: 2017

Print ISBN-13: 9780823276547

Published to Fordham Scholarship Online: January 2018

DOI: 10.5422/fordham/9780823276547.001.0001

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Monuments and Consumption

Monuments and Consumption

Defying Mechanisms of Social and Spatial Stratification

(p.94) Chapter Four Monuments and Consumption
Postcards from Rio

Kátia da Costa Bezerra

Fordham University Press

The chapter focuses on the design and decoration of Complexo do Alemão cable car stations and interviews of architects and state officials involved with the project. It also considers the photographic project Inside Out Providência and two videos in order to explore some of the contradictions and conflicts that lie behind the Complexo do Alemão and Wonder Port projects. The chapter discusses the ways cable car stations attempt to reframe the relationship between space, tourism, and the process of aestheticization of favelas. It considers the centrality of favelas in the marketing and branding of the city as a strategy to attract external investors and tourists. It also demonstrates how urban interventions are part of a process of commodification and social/racial cleansing.

Keywords:   branding, Complexo do Alemão, citizenship, Providência, racial cleansing, urban interventions

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