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Strategies for Media ReformInternational Perspectives$
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Des Freedman, Jonathan Obar, Cheryl Martens, and Robert W. McChesney

Print publication date: 2016

Print ISBN-13: 9780823271641

Published to Fordham Scholarship Online: January 2017

DOI: 10.5422/fordham/9780823271641.001.0001

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Activating the Fifth Estate

Activating the Fifth Estate

Bill C-30 and the Digitally Mediated Public Watchdog

(p.39) Chapter Three Activating the Fifth Estate
Strategies for Media Reform

Jonathan A. Obar

Leslie Regan Shade

Fordham University Press

Operating outside the framework of traditional systems of governance and civic engagement, the digitally-mediated, networked society referred to as the “Fifth Estate” presents the general public with a unique opportunity to reinvigorate the public watchdog role. While previous discussions of the Fifth Estate have emphasized that the communicative power it enables can help to hold government to account, specific strategies have yet to be clearly identified. This paper presents three strategies for activating a digitally-mediated Fifth Estate: 1) building an online community of networked individuals, 2) shaping pre-existing digital platforms to enable members of the public to contribute focused and pointed user-generated content, and 3) developing targeted content to be shared and distributed. These strategies are presented in the context of the successful media reform battle to defeat Canada’s Bill C-30, an attempt by the Canadian government to expand upon its cyber-surveillance capabilities. The Stop Online Spying Coalition is presented as an example of the first strategy; online petitions, digital form letters and the #TellVicEverything Twitter attack are among the examples of the second strategy; and Openmedia.ca’s Stop Online Spying web materials, various online videos and the Vikileaks Twitter attack are examples of the third strategy.

Keywords:   Canada, digital activism, Fifth Estate, hashtag, memes, Openmedia.ca, Stop Online Spying Campaign, surveillance, Twitter

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