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Strategies for Media ReformInternational Perspectives$
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Des Freedman, Jonathan Obar, Cheryl Martens, and Robert W. McChesney

Print publication date: 2016

Print ISBN-13: 9780823271641

Published to Fordham Scholarship Online: January 2017

DOI: 10.5422/fordham/9780823271641.001.0001

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Public Service Broadcasting in Egypt

Public Service Broadcasting in Egypt

Strategies for Media Reform

(p.281) Chapter Twenty-Two Public Service Broadcasting in Egypt
Strategies for Media Reform

Rasha Abdulla

Fordham University Press

The Egyptian Radio and Television Union (ERTU) functions as a state broadcaster under the strict supervision of the Ministry of Information. To transform ERTU into a public broadcaster, Egypt should first abolish its Ministry of Information. ERTU’s Board of Trustees needs to be restructured to include reputed professionals with a vision to transform ERTU into a public broadcaster. The Board should abolish the current ERTU Charter and Code of Ethics and establish new ones. ERTU needs to operate with the interests of the public rather than the regime in mind. The new Charter should guarantee ERTU independence and establish criteria whereby ERTU should focus on non-commercial political, social, and cultural content that caters to all sectors of society. The new Charter should abolish the designation of ERTU as the sole broadcaster in the country and allow for the establishment of private terrestrial channels. ERTU should become financially independent from the state, with the public providing funding through subscriptions or taxes. The number of channels operated by ERTU should be decreased to one or two, and the staff provided with training and an efficient media strategy to follow. Research should be constantly utilized to study audiences and viewership habits.

Keywords:   Arab media, digital broadcasting, Egyptian media, media independence, media reform, public service broadcasting

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