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Strategies for Media ReformInternational Perspectives$
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Des Freedman, Jonathan Obar, Cheryl Martens, and Robert W. McChesney

Print publication date: 2016

Print ISBN-13: 9780823271641

Published to Fordham Scholarship Online: January 2017

DOI: 10.5422/fordham/9780823271641.001.0001

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PRINTED FROM FORDHAM SCHOLARSHIP ONLINE (www.fordham.universitypressscholarship.com). (c) Copyright Fordham University Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in FSO for personal use.date: 29 June 2022

Media Policy Literacy

Media Policy Literacy

A Foundation for Media Reform

(p.19) Chapter Two Media Policy Literacy
Strategies for Media Reform

Becky Lentz

Fordham University Press

To enact a campaign aimed at changing the “shape” of the media often requires engaging in myriad forms of communicative work, which in turn demands knowledge of policymaking processes, the regulatory and legal history of the issues at stake, and the contemporary legal and political environment. This chapter seeks to re-conceptualize media policy advocacy by foregrounding not only the work that it involves but the multiple forms of knowledge on which it is based, and argues that media reform is, therefore, centrally connected to media policy literacy. Media policy literacy can be engendered through a combination of critical media policy pedagogy and opportunities for situated learning.

Keywords:   capacity-building, media activism, media governance, media policy literacy, policy advocacy pedagogy

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