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Strategies for Media ReformInternational Perspectives$
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Des Freedman, Jonathan Obar, Cheryl Martens, and Robert W. McChesney

Print publication date: 2016

Print ISBN-13: 9780823271641

Published to Fordham Scholarship Online: January 2017

DOI: 10.5422/fordham/9780823271641.001.0001

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Media Reform Initiatives in West Africa

Media Reform Initiatives in West Africa

(p.199) Chapter Sixteen Media Reform Initiatives in West Africa
Strategies for Media Reform

Kwame Karikari

Fordham University Press

As a leading media reform promotion organization in West Africa, the Media Foundation for West Africa (MFWA) initiated its advocacy work on major issues of reform through the following key strategies: Research and documentation of the issues at stake; the clear definition of objectives; the clear identification of primary, secondary and vicarious beneficiaries of the projected reforms; the definition and identification of target authorities, institutions or agencies to address, and a political profile of the perspectives and attitudes of key influential officials thereof; consultation with key stakeholders—publishers, journalists/media professional associations, interested human rights groups; the mobilization of the stakeholders into activist committees or coalitions; the collective definition of key activities to engage in, and drawing of a plan or programme of active intervention; the detailed plans for specific interventions or activities such as: media actions (press statements, briefings and conferences; dissemination of position papers or situation analysis, memoranda, petitions, etc.); public hearings; public lectures; presentations to communities, groups and institutions; court litigation; protests and demonstrations; constant monitoring and evaluation of programmes, activities, and interventions; and the continual sharing and communication of outcomes and challenges with the public and members of the advocacy constituency.

Keywords:   broadcasting in Africa, coalition, journalism, media freedom, media freedom in West Africa, media reform in Africa, West Africa

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