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Strategies for Media ReformInternational Perspectives$
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Des Freedman, Jonathan Obar, Cheryl Martens, and Robert W. McChesney

Print publication date: 2016

Print ISBN-13: 9780823271641

Published to Fordham Scholarship Online: January 2017

DOI: 10.5422/fordham/9780823271641.001.0001

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Organizing for Media Reform in Canada

Organizing for Media Reform in Canada

Media Democracy Day, OpenMedia, and Reimagine CBC

(p.167) Chapter Thirteen Organizing for Media Reform in Canada
Strategies for Media Reform

Kathleen Cross

David Skinner

Fordham University Press

This chapter examines three contemporary media reform initiatives in Anglophone Canada—an annual community event (Media Democracy Day), a campaign organization (OpenMedia.ca), and a specific coalition run campaign (Reimagine CBC)—and presents four insights: Media reform groups need to understand their regional and national context: Organizations need to know the history of media development in their jurisdiction, the current competing power structures and discourses about the media operating there, the work of other media reform groups, and the unique barriers to media reform they face. Media reform movements should seek collaborations and coalitions: Networking and collaborating with other organizations, campaigns and events helps enhance organizational reach and resources, as well as increasing awareness of the need for media reform. Academic institutional support can be particularly important: Support from universities and colleges can help legitimate reform organizations, and add expertise to campaigns, regulatory proceedings and public debates. Media reform movements need to use multiple campaign approaches and modes of engagement: Online campaign tactics combined with off-line traditional communications engages the largest numbers of people. Similarly, campaign goals need to be framed in terms easily grasped by people of different ages and diverse backgrounds and education.

Keywords:   democratic communication, journalism, media activism, media policy, media reform

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