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Strategies for Media ReformInternational Perspectives$
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Des Freedman, Jonathan Obar, Cheryl Martens, and Robert W. McChesney

Print publication date: 2016

Print ISBN-13: 9780823271641

Published to Fordham Scholarship Online: January 2017

DOI: 10.5422/fordham/9780823271641.001.0001

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Media Reform Movements in Taiwan

Media Reform Movements in Taiwan

(p.153) Chapter Twelve Media Reform Movements in Taiwan
Strategies for Media Reform

Hsin-Yi Sandy Tsai

Shih-Hung Lo

Fordham University Press

This chapter aims to illustrate how media reform groups in Taiwan and in particular the Media Watch Foundation and the Campaign for Media Reform worked together to engage in media reform movements ranging from the promotion of public media to the campaign against big media mergers. The strategies they utilized are context-sensitive and mostly effective in terms of raising public awareness, setting public agendas and having an impact upon government decisions and policies concerning media freedom and media democratization. These strategies include, among others, engaging in public debates, lobbying the legislature, and where necessary, mobilizing public support in both online and offline protests. However, these strategies have limitations too. Most of all, the mainstream media were usually hostile to media reform movements, and the government was passive in its response to the cause of media reform. To overcome this extremely difficult situation, media activists in Taiwan have taken advantage of new media and social media to pursue their media reform goals and have increasingly engaged in creating more diverse information alternatives to the mainstream media.

Keywords:   Campaign for Media Reform, citizen media, freedom of speech, media merger, Media Watch Foundation, NCC, public media, social media

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