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CelebricitiesMedia Culture and the Phenomenology of Gadget Commodity Life$
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Anthony Curtis Adler

Print publication date: 2016

Print ISBN-13: 9780823270798

Published to Fordham Scholarship Online: January 2017

DOI: 10.5422/fordham/9780823270798.001.0001

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The truth of the commodity

The truth of the commodity

(p.71) 7 The truth of the commodity

Anthony Curtis Adler

Fordham University Press

Continuing the argument of chapter six, this chapter suggests the need to bring Marx’s account of the commodity fetish into dialogue with Heidegger’s radical reconceptualization of the essence of truth. The fetish is what, in the last instance, preserves truth as correctness, as correspondence, even at the price of turning the world upside down.

Keywords:   commodity, fetishism, unconcealment

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