Empirical Indicators and the Politics of Criteria
Empirical Indicators and the Politics of Criteria
This chapter provides a detailed analysis of the implications of the tendency to consider media pluralism and diversity as tangible, empirically measurable concepts. Empirical metrics and indicators can be viewed as a field where the meaning of media pluralism is questioned, since the selection of data and criteria always involves choices of what aspects of pluralism are deemed more important than others. The tendency to perceive pluralism as an empirically measurable value implies a shift from normative and political questions to more narrowly defined market-driven definitions of media and culture, which certainly spurred normative and political implications. At worst, the reliance on empirical data can shroud political conflicts and the normative aspects of evaluating media performance and setting policy objectives.
Keywords: media pluralism, media diversity, empirical indicators, market-driven media
Fordham Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.
Please, subscribe or login to access full text content.
If you think you should have access to this title, please contact your librarian.
To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .
