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Rethinking Media Pluralism$
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Kari Karppinen

Print publication date: 2013

Print ISBN-13: 9780823245123

Published to Fordham Scholarship Online: September 2015

DOI: 10.5422/fordham/9780823245123.001.0001

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Empirical Indicators and the Politics of Criteria

Empirical Indicators and the Politics of Criteria

(p.179) Chapter 7 Empirical Indicators and the Politics of Criteria
Rethinking Media Pluralism

Kari Karppinen

Fordham University Press

This chapter provides a detailed analysis of the implications of the tendency to consider media pluralism and diversity as tangible, empirically measurable concepts. Empirical metrics and indicators can be viewed as a field where the meaning of media pluralism is questioned, since the selection of data and criteria always involves choices of what aspects of pluralism are deemed more important than others. The tendency to perceive pluralism as an empirically measurable value implies a shift from normative and political questions to more narrowly defined market-driven definitions of media and culture, which certainly spurred normative and political implications. At worst, the reliance on empirical data can shroud political conflicts and the normative aspects of evaluating media performance and setting policy objectives.

Keywords:   media pluralism, media diversity, empirical indicators, market-driven media

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