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Google MeOne-Click Democracy$
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Barbara Cassin

Print publication date: 2017

Print ISBN-13: 9780823278060

Published to Fordham Scholarship Online: May 2018

DOI: 10.5422/fordham/9780823278060.001.0001

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PRINTED FROM FORDHAM SCHOLARSHIP ONLINE (www.fordham.universitypressscholarship.com). (c) Copyright Fordham University Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in FSO for personal use (for details see www.fordham.universitypressscholarship.com/page/privacy-policy).date: 25 September 2018

Google Inc.: From Search to Global Capital

Google Inc.: From Search to Global Capital

Chapter:
2 Google Inc.: From Search to Global Capital
Source:
Google Me
Author(s):

Barbara Cassin

, Michael Syrotinski
Publisher:
Fordham University Press
DOI:10.5422/fordham/9780823278060.003.0003

A playful account of the origins of Google, including a concise explanation of the PageRank algorithm. The history is narrated in a vivid present tense as a capitalist success story, with Sergey Brin and Larry Page as its two adventurer heroes. The chapter resonates with the many different literary and cultural connotations of the name “Google,” particularly in relation to Joyce and the “googly” in cricket.

Keywords:   capitalism, Google, Googol, IPO, Joyce, ogle, PageRank, search engine

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