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Strategies for Media ReformInternational Perspectives$
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Des Freedman, Jonathan Obar, Cheryl Martens, and Robert W. McChesney

Print publication date: 2016

Print ISBN-13: 9780823271641

Published to Fordham Scholarship Online: January 2017

DOI: 10.5422/fordham/9780823271641.001.0001

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Media Policy Literacy

Media Policy Literacy

A Foundation for Media Reform

Chapter:
(p.19) Chapter Two Media Policy Literacy
Source:
Strategies for Media Reform
Author(s):

Becky Lentz

Publisher:
Fordham University Press
DOI:10.5422/fordham/9780823271641.003.0002

To enact a campaign aimed at changing the “shape” of the media often requires engaging in myriad forms of communicative work, which in turn demands knowledge of policymaking processes, the regulatory and legal history of the issues at stake, and the contemporary legal and political environment. This chapter seeks to re-conceptualize media policy advocacy by foregrounding not only the work that it involves but the multiple forms of knowledge on which it is based, and argues that media reform is, therefore, centrally connected to media policy literacy. Media policy literacy can be engendered through a combination of critical media policy pedagogy and opportunities for situated learning.

Keywords:   capacity-building, media activism, media governance, media policy literacy, policy advocacy pedagogy

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