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Strategies for Media ReformInternational Perspectives$
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Des Freedman, Jonathan Obar, Cheryl Martens, and Robert W. McChesney

Print publication date: 2016

Print ISBN-13: 9780823271641

Published to Fordham Scholarship Online: January 2017

DOI: 10.5422/fordham/9780823271641.001.0001

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Media Reform Initiatives in West Africa

Media Reform Initiatives in West Africa

Chapter:
(p.199) Chapter Sixteen Media Reform Initiatives in West Africa
Source:
Strategies for Media Reform
Author(s):

Kwame Karikari

Publisher:
Fordham University Press
DOI:10.5422/fordham/9780823271641.003.0016

As a leading media reform promotion organization in West Africa, the Media Foundation for West Africa (MFWA) initiated its advocacy work on major issues of reform through the following key strategies: Research and documentation of the issues at stake; the clear definition of objectives; the clear identification of primary, secondary and vicarious beneficiaries of the projected reforms; the definition and identification of target authorities, institutions or agencies to address, and a political profile of the perspectives and attitudes of key influential officials thereof; consultation with key stakeholders—publishers, journalists/media professional associations, interested human rights groups; the mobilization of the stakeholders into activist committees or coalitions; the collective definition of key activities to engage in, and drawing of a plan or programme of active intervention; the detailed plans for specific interventions or activities such as: media actions (press statements, briefings and conferences; dissemination of position papers or situation analysis, memoranda, petitions, etc.); public hearings; public lectures; presentations to communities, groups and institutions; court litigation; protests and demonstrations; constant monitoring and evaluation of programmes, activities, and interventions; and the continual sharing and communication of outcomes and challenges with the public and members of the advocacy constituency.

Keywords:   broadcasting in Africa, coalition, journalism, media freedom, media freedom in West Africa, media reform in Africa, West Africa

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