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Strategies for Media ReformInternational Perspectives$
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Des Freedman, Jonathan Obar, Cheryl Martens, and Robert W. McChesney

Print publication date: 2016

Print ISBN-13: 9780823271641

Published to Fordham Scholarship Online: January 2017

DOI: 10.5422/fordham/9780823271641.001.0001

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Between Philosophy and Action

Between Philosophy and Action

The Story of the Media Reform Coalition

Chapter:
(p.138) Chapter Eleven Between Philosophy and Action
Source:
Strategies for Media Reform
Author(s):

Benedetta Brevini

Justin Schlosberg

Publisher:
Fordham University Press
DOI:10.5422/fordham/9780823271641.003.0011

Media reform strategy needs to straddle the intersection of engagement and resistance and to negotiate the myriad trade-offs that confront media reform groups. For example, there is a need to strike a balance between devising solutions and developing ideas, and between building consensus and protecting core principles. Above all, we advocate engagement with hegemonic media and policymaking institutions as public platforms, but resistance to the terms and definitions of policy problems imposed by media and political elites, and to the “logic” of dominant media narratives that serve to reinforce communication power. There is a pressing need to re-articulate media reform as a movement for social justice aligned with other more recognizable groups engaged in resistance to global capitalism. In conjunction with this, there is a need to think laterally about how to campaign effectively with minimal resources; to set up and maintain strategic alliances with civil society groups both within and beyond media activist circles; to focus conceptually on media owners as the primary targets of resistance; and to reach out to both professional and citizen journalists in pursuit of that cause.

Keywords:   Leveson Inquiry, media policy, Media Reform Coalition London (MRC), media reforms, social justice

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