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CelebricitiesMedia Culture and the Phenomenology of Gadget Commodity Life$
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Anthony Curtis Adler

Print publication date: 2016

Print ISBN-13: 9780823270798

Published to Fordham Scholarship Online: January 2017

DOI: 10.5422/fordham/9780823270798.001.0001

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Value, publicity, politics

Value, publicity, politics

Chapter:
(p.76) 8 Value, publicity, politics
Source:
Celebricities
Author(s):

Anthony Curtis Adler

Publisher:
Fordham University Press
DOI:10.5422/fordham/9780823270798.003.0009

This chapter seeks to show that the commodity, and the ideology that is constituted in the commodity, should be conceived as that which shows as value. The commodity institutes a manner of showing in which all beings appear in terms of their relations of value. This is the radical ontological significance of the event of commodity-production. In this way, the nature of the tense relation between Heidegger and Marx, the basis of any possible dialogue between them, becomes clearer: while Heidegger brings into view the sense of being as that which is beyond value, he refuses to think the commodity as the site of the production of value. And while Marx does think the commodity in this way, he remains largely within the epistemic horizon of metaphysics, and is thus incapable of thinking the alethic sense of production itself: that production is the production of a truth-horizon.

Keywords:   commodity-form, exchange value, Heidegger, Marx, use value

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