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CelebricitiesMedia Culture and the Phenomenology of Gadget Commodity Life$
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Anthony Curtis Adler

Print publication date: 2016

Print ISBN-13: 9780823270798

Published to Fordham Scholarship Online: January 2017

DOI: 10.5422/fordham/9780823270798.001.0001

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The life of things

The life of things

Chapter:
(p.59) 5 The life of things
Source:
Celebricities
Author(s):

Anthony Curtis Adler

Publisher:
Fordham University Press
DOI:10.5422/fordham/9780823270798.003.0006

This chapter argues that the Marxian and Marxist theorization of the commodity itself gestures toward the ontological collapse that stands at the limit of Heidegger’s thought. And while the theorization of the commodity remains caught up in metaphysics when it fails to think the commodity in its ontological radicality, phenomenology itself cannot do without a certain “materialist” turn, which ultimately amounts to nothing less than the recognition of history as ontological contingency.

Keywords:   commodity fetish, ideology, Marx, ontological contingency

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