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CelebricitiesMedia Culture and the Phenomenology of Gadget Commodity Life$
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Anthony Curtis Adler

Print publication date: 2016

Print ISBN-13: 9780823270798

Published to Fordham Scholarship Online: January 2017

DOI: 10.5422/fordham/9780823270798.001.0001

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Being(s)

Being(s)

Chapter:
(p.51) 4 Being(s)
Source:
Celebricities
Author(s):

Anthony Curtis Adler

Publisher:
Fordham University Press
DOI:10.5422/fordham/9780823270798.003.0005

This chapter argues that the event of television involves a purely contingent occurrence that not only discloses a radically new ontological horizon, but indeed initiates ontological collapse. The world of television is a world of beings that are also being itself—being as such. The televisionary event in this way does not just disclose a new ontology, but the very possibility, grounded in nothing else than the being there of its beings, of ontological multiplicity. This rethinking of ontology, moreover, points toward a concept that for the most part seems to belong to a different domain of discourse: the commodity.

Keywords:   being(s), commodity, Lukács, ontological multiplicity

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