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A Word from Our Sponsor
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A Word from Our Sponsor: Admen, Advertising, and the Golden Age of Radio

Cynthia B. Meyers

Abstract

In this book the author repositions the advertising industry as a central agent in the development of broadcasting in the USA and challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. It describes the “golden age” of radio, from roughly the late 1920s until the late 1940s, when advertising agencies were arguably the most important sources of radio entertainment. The book is based largely on archival materials from academics, advertising agencies and contemporaneous trade publications a ... More

Keywords: advertising industry, radio, NBC, Wisconsin Historical Society, American cultural history, broadcasting history, advertising history, business history

Bibliographic Information

Print publication date: 2013 Print ISBN-13: 9780823253708
Published to Fordham Scholarship Online: September 2015 DOI:10.5422/fordham/9780823253708.001.0001

Authors

Affiliations are at time of print publication.

Cynthia B. Meyers, author
College of Mount Saint Vincent