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Cynthia B. Meyers

Print publication date: 2013

Print ISBN-13: 9780823253708

Published to Fordham Scholarship Online: September 2015

DOI: 10.5422/fordham/9780823253708.001.0001

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On a Treadmill to Oblivion

On a Treadmill to Oblivion

The Peak and Sudden Decline of Network Radio

Chapter:
(p.253) 10 On a Treadmill to Oblivion
Source:
A Word from Our Sponsor
Author(s):

Cynthia B. Meyers

Publisher:
Fordham University Press
DOI:10.5422/fordham/9780823253708.003.0010

This chapter focuses on the critique of commercial radio's commercialism and the arrival of television. Even at its peak in the late 1940s, commercial radio was subject to critics who protested against its commercialism, mobilizing a “revolt against radio” among those concerned about mass cultural degradation and deceptive advertising. Commercial radio also shifted to new program distribution and financing models, such as cooperative programming and recorded programming, which would become prominent during the television era. Television was considered as an effective demonstration medium because of its ability to demonstrate action visually. However, many early television commercials relied on existing radio commercial techniques.

Keywords:   commercial radio, commercialism, television, cooperative programming, recorded programming, demonstration medium, television commercials

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