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A Word from Our SponsorAdmen, Advertising, and the Golden Age of Radio$
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Cynthia B. Meyers

Print publication date: 2013

Print ISBN-13: 9780823253708

Published to Fordham Scholarship Online: September 2015

DOI: 10.5422/fordham/9780823253708.001.0001

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Advertising and Commercial Radio during World War II, 1942–45

Advertising and Commercial Radio during World War II, 1942–45

Chapter:
(p.225) 9 Advertising and Commercial Radio during World War II, 1942–45
Source:
A Word from Our Sponsor
Author(s):

Cynthia B. Meyers

Publisher:
Fordham University Press
DOI:10.5422/fordham/9780823253708.003.0009

This chapter studies how the advertising and commercial radio industries responded to World War II and participated in the war economy. World War II provided the advertising and commercial radio industries with the opportunity to expand audiences, contribute to the war effort, and demonstrate their focus on American culture and business. During the war, government agencies coordinated with business interests to help disseminate war information not just as propaganda programs, but also as specific themes integrated throughout commercial radio entertainment. William B. Lewis, adman and Columbia Broadcasting System (CBS) executive, integrated propaganda and entertainment in order to reach audiences, mobilizing Americans for total war.

Keywords:   advertising industry, commercial radio industry, World War II, war economy, war effort, propaganda programs, William B. Lewis

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