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Cynthia B. Meyers

Print publication date: 2013

Print ISBN-13: 9780823253708

Published to Fordham Scholarship Online: September 2015

DOI: 10.5422/fordham/9780823253708.001.0001

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Madison Avenue in Hollywood

Madison Avenue in Hollywood

J. Walter Thompson and Kraft Music Hall

Chapter:
(p.201) 8 Madison Avenue in Hollywood
Source:
A Word from Our Sponsor
Author(s):

Cynthia B. Meyers

Publisher:
Fordham University Press
DOI:10.5422/fordham/9780823253708.003.0008

This chapter examines the relationship between radio broadcasting and Hollywood. By the late 1930s, Hollywood became the new center of program production. The center of radio programming then shifted to Hollywood, which evolved from being chief competitor to closest collaborator of the New York based radio industry. J. Walter Thompson, one of the most established and longstanding advertising agencies, took the lead in early radio and then in Hollywood-based programming. They produced major Hollywood-based programs, such as Lux Radio Theatre and Kraft Music Hall. Kraft Music Hall was a musical variety show, which featured classical music artists, and secured the services of major Hollywood stars.

Keywords:   radio, Hollywood, J. Walter Thompson, Hollywood-based programming, Lux Radio Theatre, Kraft Music Hall

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